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Two years ago, the business with Cuba was good. Patrick Wallesen, the company’s president, says WestStar exported agricultural products through the port of Corpus Christi for more than a decade.
“We averaged about 5,000 metric tons a year of product. Primarily into beans, black beans, great northern beans,� Wallesen says.
So how could an American food company export products to Cuba while a trade embargo was in place?
Through a complex series of maneuvers, Cuban importers would pay U.S. exporters through third-party country’s banks. But two years ago, that business just dried up.
“They were paying through a third party, which they didn’t like,� Wallesen says. “And part of it is because they didn’t like the terms to them � they just quit buying most U.S. products.�
With , the U.S. embargo on Cuba may become a thing of the past sooner rather than later. Wallensen and other business owners are getting ready for the resetting of trade relations.
Cynthia Thomas is the president of the . It’s a group that goes around the state educating businesses on trading with Cuba. Thomas says Texas is poised to thrive when the embargo is lifted for a list of reasons that include the export hubs of Houston and Corpus Christi, and the state’s familiarity with Spanish. But she says there’s another big reason.
“Cuba has a certain warmth to Texas, in part because they get a lot of western movies that take place in Texas, that they see still on their TVs,� Thomas says. “Texas has this sense of independence and pride in being Texan. It’s something that Cuba feels about their own country also, and they can relate to that.�
Wallesen and Thomas have been keeping the lines of communication open with their Cuban trading partners. Both are planning trips to Cuba this month.